One Step at a Time for BlackBerry 10

American Idol winner, Jordin Sparks sang “One Step At A Time.” The song became such a sensational hit that it became one of Spark’s remarkable songs. The song reached the Billboard top charts. Debuting during the season finale in the show’s seventh season, the song received positive criticism. Billboard’s Chuck Taylor says that the song was “a beautifully blended, soulful number percolating with optimism.” Entertainment Weekly considers the song a “sudden epiphany that Jordin Sparks has put out three good songs in a row.” However, RIM is not in the same position as that of the singer. After hardening itself from severe criticisms, the smartphone manufacturer has received another critique by analyst Peter Misek. You might want to say, “I want to sell my Blackberry” because of all this mess.

The song is allusive to RIM’s current situation. Interestingly, the song starts with the paragraph:

Hurry up and wait
So close, but so far away
Everything that you've always dreamed of
Close enough for you to taste
But you just can't touch

People have been waiting and vehemently waiting for BlackBerry 10’s release. The manufacturer has moved the release from 2012 to 2013. Now, Misek says that instead of January, BB 10 would be released in March because BB is not entirely ready for it. As the second paragraph says:

You wanna show the world, but no one knows your name yet
Wonder when and where and how you're gonna make it
You know you can if you get the chance
In your face as the door keeps slamming
Now you're feeling more and more frustrated
And you're getting all kind of impatient waiting

RIM has been trying to please big companies to make a good launch of their future flagship phone. They have been trying hard to get huge inventories from carriers to distribute their products and they are still looking for big companies to license their operating system. However much effort they exert, they are still shut down. They certainly feel frustrated. That’s why many sell used Blackberry phones. The chorus is an allegory of what RIM always says about their current state:

We live and we learn to take
One step at a time
There's no need to rush
It's like learning to fly
Or falling in love
It's gonna happen when it's
Supposed to happen and we
Find the reasons why
One step at a time

RIM’s Thorsten Heins says that climbing the mountain takes one step at a time. He is honest enough to confess that their company is not in its best shape but he is honest to say that the BlackBerry 10 will be their redeemer. They have learned from their experience of being insensitive to the market’s needs. The BlackBerry 10 was analyzed to be released in March. That means financial loss for RIM. They don’t have the financial resources to fuel the company and release the phone. In the end, the song concludes:

When you can't wait any longer
But there's no end in sight
when you need to find the strength
It's your faith that makes you stronger
The only way you get there
Is one step at a time

Even though many sell Blackberry phones, RIM should believe it will rise to the occasion.