RIM Courts Gamers to BlackBerry 10

Courting is an exciting and sweet moment. You try to persuade the one you like, or even love, to go with you and share memories together. You become lovers, become close, and create a bond far stronger than what you usually have. Courting may also imply that you have to present what you are and what you can be for the love of your life. Courting may be both successful or a failure. Knowing that you tried makes you realize that you should not cry over spilled milk. However, the pain must be endured. In the smartphone industry, BlackBerry’s makers are taking a strong grip on the market. That’s why many have sold their Blackberry phones online. RIM is trying to court people. They are not courting executives or experts but game developers.

RIM’s BlackBerry Jam Americas Event in San Jose, California highlighted BlackBerry 10’s gaming capabilities of RIM’s future operating system. The BlackBerry demonstrated how good it is in terms of gaming and apps. It even presented usage of other operating systems’ apps. They say that these iOS and Android apps may be debuting in BlackBerry phones once the BlackBerry 10 is released. Why would RIM want to do this very drastic move? The makers of the well-loved phone want to show their flagship smartphone as a game-friendly and gaming smartphone, like the iPhone 5 and Samsung S3. This could mean that RIM is expanding their market and realizing which areas they lack. In order to make the gaming phones, they need developers to make games. There’s no point of making it for gaming when they are only a handful of gaming apps for the BlackBerry 10.

It is pretty hazy how game developers will react to RIM’s aggressive move. Game developers may have to decide what games they want to develop for the BlackBerry 10. RIM is very open to developers with the phone’s codes to create games for the flagship phone. Developers can now submit applications for BlackBerry’s App World within the month. Mr. Taylor has initiated the move. He says that these drastic changes will help make the future BlackBerry 10 gamer-friendly and will increase the phone’s potential in mobile gaming. That could explain why many people have sold old Blackberry phones.

BlackBerry phones were always known for their corporate-friendliness. The multi-tasking features and instant messaging are some of RIM’s highlight in their phones. This may be the reason why up until now BlackBerry phones still have sales, even though they are not on top of the game. Because of the rigid specifications and market they feed, RIM phones could not catch up with the dynamic of the entire smartphone industry. RIM was so focused on corporate phones that they didn’t realize that now most smartphone users include the general mass, the youth, and the tech savvy. To remedy this mistake, they have to make BlackBerry 10 that can address both the corporate market and the dynamicity of the smartphone industry. Even though many sell Blackberry phones because they have lost hope, RIM still remains firm and dedicated and hopeful to succeed with their BlackBerry 10 in the future.

Here's a full video of BLACKBERRY 10 Demo at BlackBerry Jam Americas Keynote last September 25, 2012 San Jose